get to know Noble Pursuit

We’re a magazine, a mercantile and a movement for those who desire to do good with their whole lives—at home and in the world. We curate and create content to inspire mothers, children and families to live beautifully and purposefully in all aspects of life, contributing to making a better world as they work, play and grow.

Our Mission

Home is where the start is.

Motherhood for the common good

WE BELIEVE a better world BEGINS AT HOME - in conversations had around the table and people invited to JOIN, in books read and PURCHASES MADE, in food and drink consumed, VALUES DISTILLED and PRACTICED, compassion CULTIVATED, goodness SOWN, memories SHARED and children RAISED--and expands outward towards a world in GREAT NEED OF GOOD THINGS. Simply put, we believe that HOME IS WHERE THE START IS. 

WE BELIEVE in COMPASSION, SERVICE and LOVING our neighbor well, and that there are a multitude of different ways to seek justice, CULTIVATE BEAUTY and SERVE one another.

WE BELIEVE that CHILDHOOD is a SPECIAL occasion and that what we do in OUR HOMES has the potential for MASSIVE impact as those CHILDREN GROW.

WE BELIEVE that MOTHERHOOD and PARENTHOOD are fertile ground for SOWING STORIES of REDEMPTION and HOPE and that small seeds planted today will YIELD A BOUNTY of goodness tomorrow.

WE BELIEVE in business as A FORCE FOR GOOD, and that while buying things won’t bring our lives meaning, THOUGHTFUL purchases of ETHICALLY and SUSTAINABLY made PRODUCTS can enhance the rhythms of our days while enabling others to THRIVE.

WE BELIEVE that life is an adventure that’s MEANT TO BE LIVED, in the power of TRAVEL to soften our hearts and EXPAND our minds and in the HEALING PROPERTIES of time spent outside in the GARDEN, by the SEA, in the MOUNTAINS, on a FARM, in the WOODS.

WE BELIEVE that you are what you READ, in FEEDING OUR MINDS and SOULS with good food, in the power of a WELL-TOLD STORY, and that all CONTENT is not created equal. 

WE BELIEVE that good habits beget PURPOSE-FILLED LIVES and that GOOD HOMES beget PURPOSE-FILLED people. 

WE BELIEVE in the COMPASSIONATE use of our TIME and TALENTS and spend the PRECIOUS HOURS in our days in the NOBLE PURSUIT of a MEANINGFUL life and a BETTER WORLD.

WE BELIEVE the best LEGACY comes from living a life worthy of IMITATION, and that A LIFE WORTH IMITATING is a life POURED OUT for one ANOTHER. 

Our Manifesto

Our vision is to see lifestyle media aimed at mothers and families redeemed for the common good.

Our Vision

We live into the stories we tell.  At home and in the world.  The original volume of Noble Pursuit was born out of our founder's desires to see good stories told well, to see media redeemed for the common good, and to put content into the world that made people attach to real life heroes again. 

Days upon days spent at home birthed by a massive pandemic were the catalyst that shifted the direction of the publication to focus on how motherhood itself could be leveraged for the common good.  How moms and families were using their time and talents to shape their children into tomorrow's heroes while contributing to the needs of the community and the world around them. 

Today, we're on the journey to becoming the go-to lifestyle publication for mothers and families aiming at beauty and purpose as they work, play, grow and serve. 

Our Story

Here, you'll find interviews with world-changing moms, dads and kids, lifestyle advice for doing good with your whole life, carefully curated and ethically made goods for mother, baby, child and home, and a forthcoming podcast diving deep into the stories of real mothers, their families, and their incredible impact on the world.

julie kilcur

As I cradled my newborn baby girl in my arms—our first born—I scrolled through my phone as I watched an atrocious scandal in the media world unfold. As a PR director for an anti-trafficking organization and a former journalist, I had always had a desire to see good stories told well so that they might encourage others into lives of true purpose and impact.

Armed with nothing more than a writing and storytelling background and a deep love of print magazines, I set out with a team of brilliant writers, designers, contributors and advisors to print Vol. 1 of Noble Pursuit.  This first volume is chock full of beautiful stories from some of the people I admire most, but the pandemic shifted my focus back to the home, to my children and to the work of making an impact where I was with what I have.  And I realized there isn't a lifestyle publication aimed at mothers helping them to do the same. Today, Noble Pursuit is all about Motherhood for the Common Good, we have lots of plans and I hope it's a worthwhile place to spend your time. 

Over the course of my career, I have walked the marble halls of the U.S. Capitol as the Deputy Press Secretary for a senior-ranking U.S. Senator, I have interviewed CEOs, NFL players, and famous actors, I have penned quotes and opinion pieces for some of my personal heroes and helped to tell the stories of good people doing great things in some of the leading publications of our time.  Yet, nothing feels more important than raising children who might be a light in their communities, in creating a compassionate home and in serving my own community—both at home and in the world. 

Our Founder & Editor-in-Chief

Some Good News


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the compass & the trellis

At the center of our brand sits the Compass Rose. Used traditionally in seafaring and by other navigators, the compass rose serves to reorient its navigator towards True North while pinpointing current location. As we navigate the stormy seas of our lives and home, we hope that all the offerings we give here at Noble Pursuit serve to reorient our hearts towards what matters most, using what we have right where we are. In times of confusion and tumult, we aim to be a gentle beacon of hope that points towards lives of meaning, lived out beautifully in the service of others. 



A trellis is a beautiful and functional structure that is used in gardening and horticulture to help guide and support young plants as they grow. We believe that home is where the start is…the start of a meaningful life and a better world, the start of flourishing communities, the start of compassion and hope and love, and so it is our earnest desire that Noble Pursuit help you to be a trellis for the little ones in your life, to give you ideas to make your home and life story a place onto which others can graft and become everything they were created to be. A trellis is not restrictive, it’s helpful and empowering. It provides a framework for good growth, guiding towards our fullest potential and a deeply meaningful life.

Without a trellis, climbing vines and branches will not reach their full potential, they become tangled and unruly and eventually decay. A trellis gives our lives, children and homes purpose and vision to become all they were created to be.

Without a compass, the navigator is quite simply lost in the storm, without direction in overbearing forests or high seas; 

Together, the trellis of habit and hope and the compass of beauty and goodness will help us grow our families and orient our lives in pursuit of the common good.